On-point, all day! A swipe along the lash line can go a long way! You’ll swear by the smooth, lightweight & quick drying formula that's super easy to apply. To...

Plum eye swear by kohl kajal benefits: *creamy glide, single stroke application *matte black, richly pigmented *smudge-proof & water-proof *lasts up to 12 hours Features of plum eye swear by...

Double the drama Plum Eye-Swear-By Kohl Kajal comes in a retractable pencil for ease of use. You'll swear by its creamy smooth, single stroke application, deep black pigment & matte...

Kohl kajal benefits: *intense pigment *100% smudge-proof and water-proof *looks just applied even after 12 hours *gel-like finish Features of kohl kajal: *2-in-1 kajal cum liner *dermatologically and ophthalmologically tested...

All about precision    Getting the perfect wing has never been this easy! You'll swear by the flexible felt-tip of this eyeliner pen, which effortlessly gives you the precision you...

The new brow-code!  Defining your brows has never been this easy! Just fill, brush & blend. You'll swear by it's smooth, non-sticky, buildable pigment, which makes it easy to go...

The new brow-code!  Defining your brows has never been this easy! Just fill, brush & blend. You'll swear by it's smooth, non-sticky, buildable pigment, which makes it easy to go...

All eyes on you! Bold. dark. precise. this matte liner with a precision tip applicator & volume mascara for instant lash drama make the perfect duo! At this special price...

Benefits: Intense pigment Lightweight & comfortable to wear All-in-one combo for instant glam Features: With a touch of skin loving ingredients Free from harmful chemicals 100% vegan & cruelty free

Lash drama on fleek! The hourglass-shaped brush made with extra firm bristles maximizes the performance of the mascara, resulting in volumizing, lengthening & curling every single lash, leaving no lash...

 At this special price, you get: Eye-Swear-By Kohl Kajal - Deep Black (0.35g | Rs. 275):  A retractable kohl pencil for ease of use that you’ll swear by! Use it...

Benefits:4X drama in one: length + curl + volume + definitionlasts up to 24 hrslong wear & water-resistantintensely pigmentedFeatures: clump-free, weightless formulaItalian formula that applies in one strokeinfused with Castor...

Benefits: Intense pigment Lightweight & comfortable to wear All-in-one combo for instant glam Features: With a touch of skin loving ingredients Free from harmful chemicals 100% vegan & cruelty free

Benefits:Intense pigmentLightweight & comfortable to wearAll-in-one combo for instant glam Features:With a touch of skin loving ingredientsFree from harmful chemicals100% vegan & cruelty free

Benefits:Long-lasting luminous finishIntense dose of hydration to the lipsMakes your lips feel plump-tasticSoftens and smoothens lipsFeatures: 100% Vegan & cruelty freeUltra lightweight formulaNon-sticky on the lipsSuitable for all Indian skin...

Plum lip cheek tint benefits: *highly pigmented *crème texture that turns to a soft-matte finish *with a touch of shea butter, almond oil & jojoba oil *lightweight & buildable formula...

Ace the base! Want your makeup to stay all day, so you can slay all day? Get your base right with this smooth, weightless, pore minimizing primer that gives you...

Benefits:Gives a natural, even toned base3% Niacinamide enhances barrier function1% Kakadu plum extract brightens skin toneWith SPF 50 PA++++ for sun protectionFeatures: LightweightBuildable coverageSuitable for all Indian skin tones100% vegan...

Plum MasterStrobe Illuminizer benefits: *enhanced HD glow*luminous & radiant base * ultra hydrating & moisturizing * instant absorption * dewy, skin-like finish Plum MasterStrobe Illuminizer features​ * infused with fine luminous particles *...

Benefits:Provides endless precisionHelps brush & set the browsDoes not soak up excess product avoiding wastageFeatures: 100% Vegan & cruelty freeUltra-soft bristles that are gentle on the skinSuper fine, densely packed...

Benefits:Easy pick upTransfers color to the eyelids efficiently with no fallsDoes not soak up excess product avoiding wastageFeatures: 100% Vegan & cruelty freeUltra-soft bristles that are gentle on the skinSuper...

Benefits:Seamlessly blends eyeshadowEasy pick up & effortless blendingDoes not soak up excess product avoiding wastageFeatures: 100% Vegan & cruelty freeUltra-soft bristles that are gentle on the skinSuper fine, densely packed...

Benefits:Seamlessly blends foundation & base makeup into the skinEasy pick up & effortless blending for optimum coverageDoes not leave brush strokesDoes not soak up excess product avoiding wastageFeatures: 100% Vegan...

Benefits: Seamlessly sets makeup in place Easy pick up & effortless blending Does not soak up excess product avoiding wastageFeatures:  100% Vegan & cruelty free Ultra-soft bristles that are gentle on the skin Super fine,...